What can I learn about customer loyalty right now?
More than 120 podcast episodes and articles with concrete, practical knowledge on NPS, customer retention and CX in B2B companies.
Why Your Survey Response Rate Is Low (And How to Fix It)
Low survey response rates usually signal a touchpoint problem, not a customer problem. Separating your feedback request from automated emails can more than double your response rate.
What Does a Customer Survey Actually Tell You?
A well-designed customer survey reveals not just scores, but which customer group holds your greatest growth potential: the passives who sit quietly between loyalty and churn.
AI and Chatbots: Friend or Foe for Customer Experience?
AI can support customer experience but never replace human interaction. The key question is whether you deploy it to cut costs or to genuinely delight customers.
Customer Friendliness Is More Than a Smile
True customer friendliness means well-designed processes and clear structures, not just polite employees who smile.

